LinkedIn marketing is something I really, really believe in for 2019. LinkedIn has transformed so much as a platform. Years ago, it used to just be for job seekers. People would post resumes, and only connect with people they knew and no one else. Now, it’s become more of a content platform. People share status updates, articles, and interact with each other within a business or professional context. And because the platform is still relatively early, they’ve made the organic reach insanely high. It’s where Facebook was at 5-7 years ago.
In this article, I talk about some strategies and ideas on using LinkedIn to grow followers and get actual business results for your organization. The only way to build a big audience online You have to understand what value is. That’s the only way to get really big. It took me 10 years to get to 1.8 million followers on Twitter. And it’s taken me 3 years to get to 5.2 million followers on Instagram. It’s because I understand what “value” is on Instagram. I know how people consume content and how to make my content the most contextual to that platform. I believe value comes in two […]