Are you raring to change careers? Break into a whole new line of work that makes you leap out of bed, happy to go to work every day? Parlay personal passions into professional endeavors? Or focus on a different clientele, type of product, or service?
We all know the power of LinkedIn for job hunting and networking. But how do we use it to help change careers—to make sure we’re found by the right recruiters, hiring managers, colleagues—not ones from our past, but from our future careers?
It’s tempting to create an “everything under the sink” profile that makes you look qualified for both the job you have and the one you want or for a variety of new functions, industries, or roles. But that’ll just confuse your readers and send them running—to others’ LinkedIn pages.
Instead, focus your profile on your new career direction, just as you’ve tailored your resume to specific jobs. In both cases, you highlight your most relevant experiences and minimize or omit the rest.
Here’s how to do that on LinkedIn: Headline. Focus first on your headline. LinkedIn auto-populates this field with your current position, but don’t let it. Instead, use the 120 characters to write your own eye-catching headline.
Why is this so important? If I’m searching for someone like you on LinkedIn, my search results will reveal only your name and headline — and I could easily overlook you. But if you write an irresistible headline, I’ll take the time to click to your entire profile.
Let’s look at how one mid-careerist uses her distinctive headline to attract the right people and opportunities.
Kristi Sullivan’s been a successful marketing executive for over 15 years. While still very committed to her current Marketing VP role, she also wants to add a new direction to her career path: marketing small businesses in the health [More]